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Better Business Communication Results
A traffic measurement tool that works
A traffic measurement tool that works
By Lee Hopkins
You've spent all kinds of time figuring out the proper keyword usage for your website.
You've done a thousand things to make your site more attractive to search engine spiders and humans alike. Now it's time to start using a traffic measurement tool. It is as important for you to get into traffic measurement as it is for you to boost traffic on your website in the first place. Traffic measurement is how you can tell if your efforts to improve website traffic stats are paying off. How will you know if you never look at the stats?
You can't look at the stats without a traffic measurement tool. Different kinds offer different things. For example, if all you want to do is find out how many returning and new visitors you have coming to your site, then all you need is a small invisible counter. You can get one of those free, or you can pay a little for a few extra benefits.
StatCounter.com offers free invisible web trackers that will allow you to look at some of your website traffic stats (I use them myself!). ShinyStat.com offers a free one also, but only if you intend to use it for a non-profit website. Generally, the more you pay, the more website traffic stats reports you get to see per month.
If you would like a more comprehensive traffic measurement tool, you can purchase software that measures all kinds of website traffic stats. Not only will you know how many people came to your site -- but you'll also peer inside the minds of your visitors, getting reports on behavioral statistics, as well as track search engines and ad campaigns. Some of them will even keep an eye on your server, network, and the website itself, and send you a message if anything goes wrong -- virtually eliminating downtime. If you are trying to boost the traffic on your website, one thing you do not want is downtime.
Another traffic measurement option is Google Analytics. Although you have to purchase strategic support and consultation services, the actual package itself is free to all site owners, advertisers, and publishers. In fact, they just unveiled a new version on May 8, 2007 at the Emetrics Summit, a conference exploring issues surrounding the optimization of websites.
Whichever traffic measurement tool you opt for, it's a good idea to keep an eye on your website's traffic. Not doing so is like studying as hard as you can, but never receiving a grade. You wouldn't have liked it if your professors had told you to just wait until the end of your college career to see if you wound up with a degree or not -- so don't turn a blind eye to your site's progress.
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For Your Consideration:
- Create Advertising That Sells
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- With Subconscious Internet Marketing you will learn how to bypass your prospects' unconscious minds and get them to buy anything you sell - be that a product, a service or an idea. An e-book that tells you 746 ways to get people to buy your products and services.
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Guerrilla Marketing During Tough Times is the only course that will show you exactly how to survive during bad economic times. Written by the acclaimed marketer Jay Conrad Levinson, you can click here to learn more about Guerrilla Marketing During Tough Times.
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Download a recent presentation I gave to the 8th National PR Convention in Sydney. Office2007 version (zip) Office2003 version (zip)
Why does employee communication matter?
Download a recent presentation I gave to a group of PR students (pdf)
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"The definitive guide to writing for the web" says Lee
