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Better Business Communication Results
Increasing website traffic isn't difficult
Increasing website traffic isn't difficult
By Lee Hopkins
Increasing website traffic is a subject on the minds of every webmaster on the planet.
It probably has always been so, but once upon a time, people simply tried to have the best-looking site or the site with the best information. When there weren't many websites out there to compete with, website traffic wasn't that difficult to get. There just wasn't the competition for it that like there is nowadays.
As a result, and because of the Internet being fairly new, people used the same sort of techniques that they would use to make a magazine or a brick-and-mortar storefront stand out. However, as the Internet has grown and prospered, and as more and more people have begun using it, website traffic has paradoxically become harder and harder to achieve. That's because there are so many sites these days that it's easy to get lost in the shuffle.
In considering all a webmaster's options to increase website traffic, you have to consider what website traffic really means -- and how you get it. When someone searches for a website to help with a problem, that person uses a search engine like Google. They type a keyword into that search engine and send it fishing. If you're interested in traffic promotion, get that search engine interested in your site.
Using keywords to attract search engines to increase website traffic is more than simply plugging in a specific word repeatedly in site content. Bots and spiders are sophisticated enough to pick out the repetition -- and that is something that can work against you.
Good traffic promotion demands that you use your keywords as naturally as possible within the context of your site. A good webmaster will have done research and learned how to use keywords for the maximum effect on the search engines and readers alike. Increasing website traffic is a skill that gets better with practice.
For all the factors that go into creating a website, none are as important as increasing website traffic and getting visitors to stay on your site. Without that knowledge, the rest of the webmaster's efforts are for nothing. You also want to be able to draw that individual back to the site again or to tell others about the site.
Website traffic and loyalty are crucial to a site's survival and profitability. Traffic promotion is more than just about window dressing: it's about useful information -- regardless of whether that information is research, sales, or entertainment.
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Download a recent presentation I gave to the 8th National PR Convention in Sydney. Office2007 version (zip) Office2003 version (zip)
Why does employee communication matter?
Download a recent presentation I gave to a group of PR students (pdf)
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Writing for a web audience
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"The definitive guide to writing for the web" says Lee
