|Current Adelaide time:||Contact me: +61 410 642 052|
I help businesses communicate better for better results.
That means I draw on many different resources to achieve the best result for you and your business.
Some of my work might entail:
- helping you launch a blog
- helping you launch a podcast
- presenting or keynoting at your next conference (priced from $2,000)
- running a one or two-day workshop on Social Media for you and key decision-makers in your organisation (priced from $1,800 per day)
- working with Executives, Directors, Marketing and Technical teams as an educator, facilitator and cultural change leader around the primary focus of understanding Web 2.0 both in the company (Enterprise 2.0) and with the consumer (customer communities/social networks) (priced from $1,800 per day)
- writing marketing documents such as direct mail pieces, standard email responses (including auto-sequential responses) and website copy (see my pricing page)
- writing business documents such as white papers, operations manuals and tenders
- converting analogue audio files (such as those found on audio cassettes) to digital files, allowing you to re-purpose them (as cd-roms, dvds, files on your website, etc.)
- designing and/or building you a content-rich internet, intranet or even extranet site, including how to effectively submit to the search engines and monitor and improve your search engine ranking (see here for more information)
- creating some eBusiness tools, such as presentation cd-roms, dvds and pdf files you can email out to prospects, clients and suppliers.
I can also work with you at a strategic level to decide on your next communication opportunities and goals. Business men such as Gary Crittenden suggest using these resources to ensure that you keep up with current business tactics and successfully continue with business growth.
Contact me to discuss how we might work together to further your business through better communication. After all, better communication leads to better business results.
Good communication is essential to business growth!
It's important to control the way information is presented.
People are scared to death of the internet now.
Few want to invest in it, few want to run a company that depends on it, and even fewer want to remember the "irrational exuberance" that propelled a bunch of unkempt 22-year olds who dressed like un-made beds to Wall Street stardom.
The musty sector known as the "old economy" has looked good again.
So let's ask ourselves a question that would have seemed ridiculous only a few short years ago: What good is the internet? Is it worthwhile for anything but checking stocks, getting sports scores, swapping music, or tracking the weather?
Is there a place for web-based businesses, or is the internet a digital money pit that ruins otherwise smart people?
Many pundits have said that the internet, even in spite of its recent shakeup, is the most significant event to come along since the Industrial Revolution. Built and designed by amateurs, it is now the professionals who are coming in to tidy it up, make it usable, make it effective.
These days, communicating your message via eBusiness technology and tools is fundamental to communicating effectively and maintain competitiveness.
I can help you come to grips with the internet and how it impacts on your business communication strategy. Often, it impacts most upon a key group of stakeholders - your employees. I can provide you with strategies on how to change your company's culture to embrace the changes that the internet makes to how business is done.
More importantly, I can help you communicate your business messages online and service your customers better so that the new technology is a value-add to your business, not a costly waste of time!
Contact me to ask some questions and arrange a no obligation meeting where we can toss some ideas around.
Reports I have written:
How I work
Some of my clients
Measuring the impact and ROI of social media - for Ark Group
Making Social Media work for your business - for Ark Group
Social Media: The New Business Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing
Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing
As a subscriber you get kept up-to-date on when new articles are added.
Subscribe now! and receive a free version of my $79 report, Master the Art and Science of Twitter for Business.
It's the first in a series of reports I'm writing on how to master the various key elements of social media.
Each report is an-depth, step-by-step process that explains in clear, plain English how to master a particular social media tool and help your business communicate better for better business results.
Each report is easy to read, easy to implement and easy on the pocket -- just $79 per copy.
But as a new subscriber to my blog and newsletter, I'm giving you a copy of the free version of Master the Art and Science of Twitter for Business report as a way of saying "thank you" for joining my community.
Please subscribe, then check for the email you will receive from me shortly after, because in the email will be details of how to download the report [1.2mb pdf]
If you would like to use any of the articles on this site that I have personally written (they will either have 'By Lee Hopkins' on them, or nothing at all) please feel free to do so as long as you include the following 'resource box' text and a link back to www.LeeHopkins.com:
Finally, if this site or any of the articles have been of any help to you, perhaps you'd like to say 'thank you' by throwing a few pennies my way. If so, please click on the button below and donate whatever you feel is appropriate. The payment is handled by PayPal and is extremely secure. Thanks.
Subscribe to my weekly business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
Find out more...
Related material :
A 12-step plan to take you from Twitter newbie to Twitter supremo and grow your business in the process.
Better Business Writing
You’ve probably always wanted to improve your writing skills in your workplace, but perhaps there wasn't a training course around to help you.
Well, now there is.
Turn Guesstimates into Estimates & close more sales!
Award-winning ProposalKit gives your clients the detailed price quote and proposal they need so YOU close more sales (and boost your bottom line!) Finally you can quote with accuracy, increasing your profitability and professionalism. ProposalKit is easy, customizable, proven, and downloadable now! http://www.proposalkit.com
Social Media White Paper
Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments.
Find out more about it (opens new window)
Vodburner is my tool of choice for recording skype video calls, either for later podcasting or simply for my own record. Now that video is becoming more and more important, I can't imagine online life without it.
More about Vodburner...
What you say about Lee Hopkins:
"One of the best days I've spent with a man! "
"As a speaker, Lee and his alter ego in the guise of avatar 'Lee Laperriere' played a key role in making our virtual event in Second Life a success. Lee was well-researched, engaging and enthusiastic about the possibilities that virtual collaboration brings and his presentation showed that he had really thought about the needs of our audience"
"Wow - what a presentation, it went so well, thank you very much! Fantastic job! "
"Lindy and Lee, you were both brilliant and I'm very thankful and pleased for your efforts, it was excellent. Thank you. "
"One of Australia's leading public relations practitioners in the so-called new media"
"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"
"Oz's best social network strategist"
"As for Local Royalty, you really are a Superstar among the bloggers and blogosphere!"
"Lee Hopkins, one of Australia's most respected social media experts"
"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."
"His enthusiasm is infectious - exciting stuff!"
"Excellent. A really fascinating insight from an engaging speaker."
"A very difficult topic but it was explained in a fantastically simple way."
"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."
"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."
"Informative and engaging - gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business."
"Great to talk to someone who is expert in their field and passionate."
"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"
"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"
“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "
“Lee was a great facilitator and his energy and passion for social media was evident."
“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”
“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."
"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"
Would you like me to run a workshop in-house for YOUR company?
Contact me to discuss how we can bring your company into this new and exciting communication universe.
View many of the presentations I have given over at Slideshare
Why does employee communication matter?
Download a presentation I gave to a group of PR students on slideshare
For your consideration:
Writing for a web audience