February 20, 2011
Marius and Suzana Bulearca have paved the way for a study into the way SMEs are using Twitter as a marketing tool. As a pilot of their proposed larger-scale research project, they interviewed a Marketing Account Executive of a London-based fundraising, marketing and communications agency whose employees and management team are heavy users of social [...]
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June 22, 2010
The focus gets tighter and tighter (thankfully). It makes sense, seeing as how I have an astonishing portfolio of work that I’ve written for workshops and presentations, plus a forthcoming book (in print) on social media for business communicators, that I focus my research question whilst at the same time utilising my body of consultancy [...]
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