Posts tagged as:

social media

Twitter: A viable marketing tool for SMEs?

February 20, 2011

Marius and Suzana Bulearca have paved the way for a study into the way SMEs are using Twitter as a marketing tool. As a pilot of their proposed larger-scale research project, they interviewed a Marketing Account Executive of a London-based fundraising, marketing and communications agency whose employees and management team are heavy users of social [...]

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Yet another research question

June 22, 2010

The focus gets tighter and tighter (thankfully). It makes sense, seeing as how I have an astonishing portfolio of work that I’ve written for workshops and presentations, plus a forthcoming book (in print) on social media for business communicators, that I focus my research question whilst at the same time utilising my body of consultancy [...]

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Aligning past with the present

December 24, 2009

The literature on auto-ethnography is, of course, large; the literature on social media less so

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Social Media Tsunami – the numbers say it all

September 30, 2009

Mega thanks to Gary Hayes for this! Technorati Tags: gary hayes, social media, statistics, numbers

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