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Thoughts on the appropriateness of Twitter as a channel of study

June 28, 2011

The more I read about Symbolic Convergence Theory (SCT) the more I am concerned that the 140-character limit of Twitter limits the usefulness of using Twitter as the channel being studied. SCT uses, either singly or in combination, document search, personal interviews, focus groups and Q-sort instruments to gather data, then Q-technique, coding instruments and […]

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Twitter: A viable marketing tool for SMEs?

February 20, 2011

Marius and Suzana Bulearca have paved the way for a study into the way SMEs are using Twitter as a marketing tool. As a pilot of their proposed larger-scale research project, they interviewed a Marketing Account Executive of a London-based fundraising, marketing and communications agency whose employees and management team are heavy users of social […]

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