As part of my musing and mulling over Symbolic Convergence Theory (SCT), I have been considering James Olufowote’s rather good article from 2006, ‘Rousing and redirecting a sleeping giant: Symbolic convergence theory and complexities in the constitution of collective action’.
One of Olufowote’s ideas is to progress SCT by adding Karl Weick’s ideas on sensemaking (1995, inter alia). So I’ve started reading Weick’s work, but all of a sudden I am wondering if I am starting to go down a path that I’m not yet ready to go down.
My research project, as it currently stands, is to consider SCT in light of this new social media world, and to look at how SCT might inform organisations in their use of Twitter. Bringing in other theories is perhaps muddying the waters.
Olufowote, J. 2006. Rousing and redirecting a sleeping giant: Symbolic convergence theory and complexities in the constitution of collective action. Management Communication Quarterly, Vol. 19, No. 3, pp. 451-492
Weick, K.E. 1996. Sensemaking in organizations. Thousand Oaks, Sage.