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Pricing

I offer several packages that may be of interest to you:

 

 

Strategic and tactical advice

 

Strategy & Tactical Advice package #1: On-Call Copywriting & Consultation :: $2,000/month

10 hours of my time for copywriting, marketing advice, or whatever else you require based on $200 per hour (lower than my normal rate). Payable in advance on a month by month basis—no long-term contract required. 2-month minimum.

Strategy & Tactical Advice package #2: On-Call Copywriting & Consultation :: $4,000/month

20 hours of my time for copywriting, marketing advice, or whatever else you require based on $200 per hour (lower than my normal rate). Payable in advance on a month by month basis—no long-term contract required. 2-month minimum.

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Public speaking

 

Keynote speech: $,2500 (plus expenses -  travel, accom, etc.)

Presentation 45 minutes – 2 hours (not keynote): $1,800 (plus expenses -  travel, accom, etc.)

All day workshops: $2,000 per day + $2,000 per day preparation (e.g. a two day workshop = 2 days +2 days preparation; plus expenses -  travel, accom, etc.)

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Online copywriting

 

Long-copy landing page (microsite, financial) :: $8,500

A long-copy dedicated Web site designed to sell an investment newsletter, trading service, or other financial advisory directly to consumers. Runs as long as needed to maximize sales.

Long-copy landing page (microsite) :: $7,500

A long-copy dedicated Web site designed to sell a consumer product—such as a newsletter, e-book, or conference—directly. The online equivalent of a 6 to 8-page sales letter.

Long-copy landing page with Taguchi test elements :: $9,500

This is your best bet for maximizing your chance of increasing conversion rates. It includes long body copy plus copy for these test elements: 3 pre-heads, 6 headlines, 3 subheads, 3 suggested visuals, 3 salutations, 3 leads, 3 calls to action, and 3 guarantees.

Medium-copy landing page :: $5,500

The online equivalent of a 2 to 4-page letter. Used for b-to-b offers and products that require less description (e.g., software).

Short-copy landing page :: $2,000 – $2,500

A simple landing page for a product or offer. Often used for white papers, software demos, and other inquiry fulfilment. The online equivalent of a trade ad: headline, a few paragraphs of descriptive product copy, and order portion.

Landing page versions :: 25% – 50% of above fees.

Creating a different front-end for an A/B split test. Price is the assumption that Lee Hopkins is writing the version at the same time he is writing the original landing page.

Hard-copy version of landing page :: 50% + 2 cents.

Lee’s fee to turn the landing page he wrote for you into a direct mail package is 50% of the original copywriting fee plus a 2 cents per piece mailing fee after a test of 50,000 pieces.

Transaction page :: $950

Similar to a short-copy landing page but with even less descriptive product copy; a page designed primarily as an online reply form where the visitor can either order the product or (if lead generation) request a free white paper or other information.

Long-copy e-mail :: $2,500 – $3,500

An e-mail designed to sell a product directly by driving the recipient to a landing page. The online equivalent of a 2 to 4-page sales letter.

Teaser e-mail :: $1,500 – $2,500

A short e-mail designed to drive the readers to a microsite or long-copy landing page where they can order the product. The online equivalent of a ½ to 1-page sales letter.

Lead-generation e-mail :: $1,500 – $2,000

Similar to the teaser e-mail but the purpose is to drive the readers to a landing page or transaction page where they can request a free white paper or other information.

Online e-mail conversion series :: $1,000 – $1,500 per effort

A series of follow -up e-mail messages, sent via auto responder, designed to convert an inquiry into a sale.

E-zine ad :: $ 500

A 100-word classified ad to run in an e-zine and drive readers to a microsite or landing page.

Banner ad :: $500 – $1,000

Banner ad designed to generate click-throughs to a microsite or landing page.

E-mail capture pop-under page :: $750 – $1,500

A window that appears when visitors attempt to exit your Web page without ordering; offers free content in exchange for the visitor’s e-mail address.

“Mail order” package #1 :: $9,500 (value: $13,500)—Taguchi = add $2,000

Everything you need to sell a newsletter or other consumer product online; includes a long-copy landing page, three teaser e-mails, and three online ads. This option is recommended for marketers with access to large e-lists.

“Mail order” package #2 :: $9,500 (value: $13,500)—Taguchi = add $2,000

Everything you need to sell a newsletter or other consumer product online; includes a long-copy landing page, pop-under page to capture e-mail addresses, and three conversion e-mails to convert inquiries to sales. This option is recommended for marketers who drive traffic to their site primarily through search engines.

Web site package #1 :: $5,500 – $6,500

A small business or single product line Web site consisting of a home page and up to 5 additional pages.

Ongoing site copy maintenance :: 3% of gross sales OR $5,000 a month

For a royalty of 3% of gross sales, we remain on call to make minor tweaks and updates, and provide new test versions, at no additional fee. Copywriting of major new tests and versions is quoted separately.

Home page, simple (“ad style”) :: $1,500 – $2,000

Simple home page with a headline and up to 300 words of text describing the company or site.

Home page, complex (“tabloid style”) :: $2,000 – $3,000

Complex home page with multiple headlines and copy sections. Often used in membership and subscription Web sites. Also used in sites highlighting news or content in multiple product lines or subject areas.

Web page, non-optimized :: $750 – $1,000

Simple page with a headline and up to 300-400 words of text.

Web page, optimized :: $1,250 – $1,500

A headline and up to 300 words of text plus meta tags optimized to a predetermined list of key words.

Optimization of existing Web Page :: $750

Editing the headline, text, links, and meta tags of an existing Web page, without rewriting content, to optimize for a predetermined list of key words.

Key word research, per Web page :: $500

Using standard online tools to determine the best key words for optimizing a given Web page.

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Offline copywriting

Print ad, full page $2,500 – $3,500
Sales letter $2,000 – $8,500
Direct-mail package, lead generation $4,500-$6,500
Direct-mail package, mail order $6,500-$9,500+
Renewal series $1,000-$1,500/letter
Blanket renewal $2,000-$3,500
Insert $2,500-$5,000
Self-mailer $2,500-$5,500
Postcard or double postcard $1,500-$2,500
Voucher $2,000+
Brochure $750-$1,000/page
Data sheet $2,000
Catalog $750/page
Newsletter $750/page
Feature story $1,500-$4,000
Short article $500-$1,500
White paper $4,000-$5,000
Case study $1,500-2,500
Booklet (maximum 8 pages) $3,000-$4,000
Press release, 1-2 pages $750-$950
Audiovisual or multimedia script $3,000+
Telemarketing script $1,500-$2,500
Radio commercial (three-ad package) $2,000-$3,000
Copy critique $750-$1,500

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Marketing programme bundled offers

Marketing Program #1: Lead-Generation Campaign :: $7,500

Copywriting of a 1-2 page lead-generation letter, optional teaser copy, reply element, and “bait piece” or information premium such as a booklet or special report.

Marketing Program #2: Lead-Generation & PR Campaign :: $8,500

Copywriting of a 1-2 page lead-generation letter, optional teaser copy, reply element, and “bait piece” or information premium such as a booklet or special report, plus a press release announcing publication of the report to the media.

Marketing Program #3: Feature Article Placement :: $7,500

Writing of a feature article and query letter you can use to persuade editors to publish the article. Placement not guaranteed, but article text can be used as a self-published booklet or special report and offered as a premium.

Marketing Program #4: Press Release Distribution :: $5,500

Copywriting of a 1-2 page press release, distribution to as many as 300 media outlets, and one-time follow-up with the top 10 media outlets via phone. Includes recommendation on strategy and media list, but client procures list directly from the recommended source.

Online e-mail conversion series :: $1,000 – $1,500 per effort.

A series of follow -up e-mail messages, sent via auto responder, designed to convert an inquiry into a sale.

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Terms

Joint accountabilities
My accountability includes

Your accountability includes

Our joint accountabilities include the following

Fees: All fees are not inclusive of the GST component. Fees are not inclusive of any external consultants which may need to be purchased for specific elements in any project, which are to be paid by the client upon agreement of the requirement for the additional consultants. No external consultants will be hired without the client’s approval in writing.

Payment terms: A 50 percent deposit is required before work is to commence, with the balance due within 7 days of completion of either the project or of each month, depending on agreed interim payments.

Discounts: A ten percent discount can be obtained with a single full-fee payment at or prior to project commencement (note: applicable only to fees above $4,000; not applicable to ‘copy critiquing’).

Expenses: Expenses will be billed as actually accrued and are due on presentation of my invoice. Expenses will include air (business class), train (business class), rental car, taxi, lodging, food and related expenses; they will not include fax, copying, phone, courier, office support and related expenses.

Purchase order or letter of authorization required for all jobs.

All revisions must be assigned within 30 days of receipt of copy. Two rewrites are made free of charge unless the revision is based on a change in the assignment made after copy is submitted.

Listed fees are guidelines only. Call today for a prompt price quotation on your specific assignment. See above for special “Marketing Programme” bundled offers.

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Guarantee

In all instances, I guarantee my work completely.

If you are not happy, then neither am I and I want to put it right to the satisfaction of all of us.

Having said that, I've never had a client ask me for any money back, nor refuse to pay me.

 

Added Value

My clients all recognize the value of the services I offer — be those services business writing, website creation, public speaking on their behalf, or online communication strategies and activities. Their outcomes are achieved, objectives reached and customers satisfied.

It comes as no surprise to me that the clients that I work with recognize the truth in the saying, "pay peanuts, get monkeys".

 

My clients value:

My clients value:

My clients value:

All of my clients continue to work with me because they are sophisticated. They know that a 'cheap as chips' approach to the type of services I provide results in them paying others for shoddy, inferior work; work which will eventually have to be re-done if any value is to be realized.

 

Next step

Contact me for more details — with no obligation.

 

 

Reports I have written:


How I work
Services I offer
Some of my clients
Measuring the impact and ROI of social media
Measuring the impact and ROI of social media - for Ark Group
Making social media work for your business
Making Social Media work for your business - for Ark Group
Social Media: the new business communication landscape
Social Media: The New Business Communication Landscape - for Ark Group
How to get started with podcasting in your organisation
How to get started with podcasting in your organisation - for Melcrum Publishing
How to use social media to solve critical internal communication issues
Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing

How to use social media to engage employees
Contributing author to How to use social media to engage employees - for Melcrum Publishing

Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing

 

 

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If you would like to use any of the articles on this site that I have personally written (they will either have 'By Lee Hopkins' on them, or nothing at all) please feel free to do so as long as you include the following 'resource box' text and a link back to www.LeeHopkins.com:

"Lee Hopkins the author of over 130 articles on business communication, and is recognised world-wide as one of Australia's leading experts in online business communication, including Social Media or Web2.0 as it's also known.

To connect with him, please email him at Lee at LeeHopkins.com

Visit his site at www.LeeHopkins.com to find many more articles on business communication. He also blogs at www.LeeHopkins.net. Whilst there, why not pick up a complimentary copy of his 'Master the Art and Science of Twitter for Business', which explains all about this latest seismic change to the business communication landscape!"

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What you say about Lee Hopkins:
 

"One of the best days I've spent with a man! "


"As a speaker, Lee and his alter ego in the guise of avatar 'Lee Laperriere' played a key role in making our virtual event in Second Life a success. Lee was well-researched, engaging and enthusiastic about the possibilities that virtual collaboration brings and his presentation showed that he had really thought about the needs of our audience"


"Wow - what a presentation, it went so well, thank you very much! Fantastic job! "


"Lindy and Lee, you were both brilliant and I'm very thankful and pleased for your efforts, it was excellent. Thank you. "


"One of Australia's leading public relations practitioners in the so-called new media"


"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"


"Oz's best social network strategist"


"As for Local Royalty, you really are a Superstar among the bloggers and blogosphere!"


"Lee Hopkins, one of Australia's most respected social media experts"


"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."


"His enthusiasm is infectious - exciting stuff!"


"Excellent. A really fascinating insight from an engaging speaker."


"A very difficult topic but it was explained in a fantastically simple way."


"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."


"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."


"Informative and engaging - gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business."


"Great to talk to someone who is expert in their field and passionate."


"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"


"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"


“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "


“Lee was a great facilitator and his energy and passion for social media was evident."

“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”


“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."


"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"


Would you like me to run a workshop in-house for YOUR company?

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View many of the presentations I have given over at Slideshare

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Why does employee communication matter?

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Writing for a web audience

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