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Better Business Communication Results
Fresh News:
How plantar fasciitis can help your business communicate better
I was researching the net the other day (using SearchIt! of course!), trying to find a non-drug solution to a painful bone spur I have in my left heel.
One of the 'drug' solutions a podiatrist offered me was a cortizone injection. I'd had one of those before, for a knee injury. I'd passed out from the pain of the injection, so ANOTHER injection was not a viable option for me.
I came across Scott Roberts' website—heelspurs.com—and found a fantastic amount of information, including a whole book the site's author had written and made available as html pages, ready to print off. (I copied the text and posted it into Word in a serif font, otherwise I would have had 50+ pages of Arial type -- not something my eyes and brain would have welcomed!)
There was a ton of useful information on the site... but that's not what I want to focus on here.
Why this site is of importance to you as a communicator
It turns out Steven is a very smart man -- he understands how the web 'works'.
1. I came to his site looking for a solution to a problem (aka 'Traffic')
2. He oversupplied valuable (I would almost say 'invaluable') content that offered me multiple solutions to my problem (aka 'Content')
3. He recommended products he had personally tried and found useful (aka 'Presell')
4. He wove his affiliate code into the links off to the recommended products (aka 'Monetise')
Does your website offer 'value'?
A critical component of any business website is that it must ADD VALUE to its visiting guests.
Otherwise it is just further 'noise' in the marketplace and will be visited once but never again. But adding value—solving someone's headache—WILL ensure repeat contact.
And if your communication isn't creating a contact then your commmunication has failed!
[More information on the Content, Traffic, Presell, Monetize (CTPM) model of online communication can be found here.]
Site Directory:
For Your Consideration:
101 ways to power-up your writing. Writing tips and advice from a Fortune 500 writer. Prevent these embarrassing mistakes in English. Write with power and impact. Be an effective communicator and achieve more in life through the power of clear communication!
Covert Hypnosis for sales success.Scientific breakthrough gives you the power to control minds and change behaviors. Discover Kevin Hogan’s covert hypnosis, sales, body language & persuasion secrets. Be an expert at the skill of subtle unconscious communication for influencing others.
IM toolbox desktop communicator. This software product provides the ability to communicate directly to the desktops of those on your list. Online trainers, MLM team builders, internet marketers and anyone with important, regular outgoing communications needs this tool. "Everything and more you'll ever want from desktop communication software..."
Guerrilla Marketing During Tough Times is the only course that will show you exactly how to survive during bad economic times. Written by the acclaimed marketer Jay Conrad Levinson you should learn more about Guerrilla Marketing During Tough Times
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Subscribe now! and receive a free version of my $79 report, Master the Art and Science of Twitter for Business.
It's the first in a series of reports I'm writing on how to master the various key elements of social media.
Each report is an-depth, step-by-step process that explains in clear, plain English how to master a particular social media tool and help your business communicate better for better business results.
Each report is easy to read, easy to implement and easy on the pocket -- just $79 per copy.
But as a new subscriber to my blog and newsletter, I'm giving you a copy of the free version of Master the Art and Science of Twitter for Business report as a way of saying "thank you" for joining my community.
Please subscribe, then check for the email you will receive from me shortly after, because in the email will be details of how to download the report [1.2mb pdf]
If you would like to use any of the articles on this site that I have personally written (they will either have 'By Lee Hopkins' on them, or nothing at all) please feel free to do so as long as you include the following 'resource box' text and a link back to www.LeeHopkins.com:
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Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
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Related material :
A 12-step plan to take you from Twitter newbie to Twitter supremo and grow your business in the process.
Better Business Writing
You’ve probably always wanted to improve your writing skills in your workplace, but perhaps there wasn't a training course around to help you.
Well, now there is.
Turn Guesstimates into Estimates & close more sales!
Award-winning ProposalKit gives your clients the detailed price quote and proposal they need so YOU close more sales (and boost your bottom line!) Finally you can quote with accuracy, increasing your profitability and professionalism. ProposalKit is easy, customizable, proven, and downloadable now! http://www.proposalkit.com
Social Media White Paper
(3rd Edition)
Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments.
Download your free copy now (pdf)
Find out more about it (opens new window)
What you say about Lee Hopkins:
"One of the best days I've spent with a man! "
"As a speaker, Lee and his alter ego in the guise of avatar 'Lee Laperriere' played a key role in making our virtual event in Second Life a success. Lee was well-researched, engaging and enthusiastic about the possibilities that virtual collaboration brings and his presentation showed that he had really thought about the needs of our audience"
"Wow - what a presentation, it went so well, thank you very much! Fantastic job! "
"Lindy and Lee, you were both brilliant and I'm very thankful and pleased for your efforts, it was excellent. Thank you. "
"One of Australia's leading public relations practitioners in the so-called new media"
"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"
"Oz's best social network strategist"
"As for Local Royalty, you really are a Superstar among the bloggers and blogosphere!"
"Lee Hopkins, one of Australia's most respected social media experts"
"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."
"His enthusiasm is infectious - exciting stuff!"
"Excellent. A really fascinating insight from an engaging speaker."
"A very difficult topic but it was explained in a fantastically simple way."
"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."
"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."
"Informative and engaging - gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business."
"Great to talk to someone who is expert in their field and passionate."
"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"
"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"
“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "
“Lee was a great facilitator and his energy and passion for social media was evident."
“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”
“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."
"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"
Would you like me to run a workshop in-house for YOUR company?
Contact me to discuss how we can bring your company into this new and exciting communication universe.
View many of the presentations I have given over at Slideshare
Why does employee communication matter?
Download a presentation I gave to a group of PR students on slideshare
For your consideration:
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"I communicate therefore I am"
Available in medium and large mug sizes.
You KNOW you want one!
Available in men's and women's fittings. You KNOW you want one!
Writing for a web audience
Want to write more powerfully for a web audience?...
Right-click on this image and download the pdf file to your computer's hard drive.
"The definitive guide to writing for the web" says Lee
