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Communication Failure: "What We Have Here Is A Failure To Communicate"
By Harry Hoover
Today's successful organizations are the ones which carry on open and honest communications with their employees. If employees know and understand the mission, they will help communicate it to customers.
Here are some employee communication methods and the pros and cons of each. As in marketing communications, a multi-media approach will be most effective when delivering honest and open communication.
Meetings and Discussion Groups
Pros – Effective. Allow immediate response and feedback. Allow Q&A. Delivers message that management cares and wants open communication. Also, one of employees’ top preferred methods.
Cons – Consistency at risk with many different group leaders involved. Hard to evaluate. Can get out-of-hand and become counter-productive. Management time required.
Pros – Consistent, controlled message. Big picture message can be combined with local messages, allowing you to tailor to location, audience. Relatively inexpensive. Timely.
Cons – Not a society of readers. Impersonal.
Pros – Consistency, control, timeliness. Chosen spokesperson speaks directly to audience. We are a TV society, so people relate well to this method. Live interaction through teleconferencing provides some of the benefits of face-to-face meetings.
Cons – Distribution. Cost. Time required on the part of the spokesperson.
Pros – Consistency, control, timeliness. Chosen spokesperson speaks directly to audience. Relatively low cost. Ease of use (most people have access to cassette/CD players at home, work or in the car.)
Cons – Distribution. Time required on the part of the spokesperson.
Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.
Reports I have written:
Measuring the impact and ROI of social media - for Ark Group
Making Social Media work for your business - for Ark Group
Social Media: The New Business Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing
Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing
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Why does employee communication matter?
Download a presentation I gave to a group of PR students on slideshare
For your consideration:
Writing for a web audience