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Better Business Communication Results
Business communication solution:
Podcasting in business - why should I?
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Podcasting can save the busy executive from the tedium of countless non-productive hours. Here's how...
Let's consider the average manager or executive.
They receive 60-70 emails a day, links to spreadsheets and pages on the company intranet, links to other websites...
Then they take a trip to another city. Hop on a plane... but now what?
If they're in 'cattle class' there's not enough room to swing a cat, let alone open their laptop.
They could probably read some of the material their colleagues sent them, but there's no printer available so unless they printed off the equivalent of 'War & Peace' before they left they are stuck with the airline magazine. Interesting, but...
But if they brought their mp3 player with them they can listen to that!
And on that mp3 player they could listen to:
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A recent presentation the MD gave to the investment community
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An update on sales figures from an affiliate organisation
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A synopsis of KPI performance by the executive's own division
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News and commentary from leading online broadcasters relevant to the executive's own industry
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A few really nice tunes to help take your mind off your troubles!
But how do you get this sort of material (apart from the tunes, of course!)?
Simple.
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The sound guy at the MD's presentation saves the speech as a digital file.
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Adam in Finance reads the sales figures into a cheap microphone attached to his computer. A few clicks of his mouse and he's saved the file as an mp3.
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Rob in Admin reads the performance stats into a cheap microphone attached to his computer. A few clicks of his mouse...
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The executive has some inexpensive podcasting software on their desktop, which with a few clicks of their mouse automatically collects relevant sound files and downloads them onto the executive's mp3 player.
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And the executive transfers some songs from a favourite cd onto their computer, then with a few simple clicks of their mouse transfers them to the mp3 player.
So what sort of software can handle all of this?
For recording the speech files and converting them to mp3 format:
Audacity (www.audacity.com)For notifying other interested parties that the sound files are available:
RSS technology - Feedspring (www.feedspring.com)
For downloading the mp3 files:
Doppler (www.dopplerradio.net)For automatically loading them onto an mp3 player:
see your mp3 player software and podcatching software (such as Doppler)For reading blogs and other text-based RSS feeds:
BlogExpress (www.useablelabs.com)
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Related material :
Better Business Writing
You’ve probably always wanted to improve your writing skills in your workplace, but perhaps there wasn't a training course around to help you.
Well, now there is.
Social Media White Paper
(3rd Edition)
Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments.
Download your free copy now (pdf)
Find out more about it (opens new window)
What you say about Lee Hopkins:
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"One of Australia's leading public relations practitioners in the so-called new media"
"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"
"Oz's best social network strategist"
"As for Local Royalty, you really are a Superstar among the bloggers and blogosphere!"
"Lee Hopkins, one of Australia's most respected social media experts"
"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."
"His enthusiasm is infectious - exciting stuff!"
"Excellent. A really fascinating insight from an engaging speaker."
"A very difficult topic but it was explained in a fantastically simple way."
"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."
"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."
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"Great to talk to someone who is expert in their field and passionate."
"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"
"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"
“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "
“Lee was a great facilitator and his energy and passion for social media was evident."
“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”
“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."
"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"
Would you like me to run a workshop in-house for YOUR company?
Contact me to discuss how we can bring your company into this new and exciting communication universe.
Download a recent presentation I gave to the 8th National PR Convention in Sydney. Office2007 version (zip) Office2003 version (zip)
Why does employee communication matter?
Download a recent presentation I gave to a group of PR students (pdf)
For your consideration:
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"I communicate therefore I am"
Available in medium and large mug sizes.
You KNOW you want one!
Available in men's and women's fittings. You KNOW you want one!
Writing for a web audience
Want to write more powerfully for a web audience?...
Right-click on this image and download the pdf file to your computer's hard drive.
"The definitive guide to writing for the web" says Lee
