| Current Adelaide time: | Contact me: +61 410 642 052 |
About me
Lee Hopkins is the CEO of Better Communication Results, a consultancy that has assisted companies worldwide to communicate better for better results. He has consulted to a range of organisations, from the medium sized up to the multi-national.
Lee has earned an international reputation for his powerful presentation skills and his in-depth knowledge of how social media has democratised the online conversations happening around brands and organisations. Several public relations firms keep him on retainer to provide advice about social media trends and topics.
Lee holds Honours degrees in Applied Psychology and Sociology from the University of Surrey in England, a Management Diploma from Brunel University in England, and is currently conducting doctoral research at the University of South Australia in order to achieve the award of Doctor of Communication. He is looking into how the tried and tested ‘Symbolic Convergence Theory’ can be applied successfully to today’s online conversation milieu in order to create positive outcomes for organisations and their publics.

He has written two major industry reports, ‘Social Media: The new business communication landscape’ and ‘Making social media work for your business’ and has contributed to many major employee communication reports, including ‘How to get started with podcasting in your organisation’, ‘How to use social media to solve critical internal communication issues’, ‘How to communicate with hard-to-reach employees’, and ‘How to use social media to engage employees’.
He is the author of over 100 articles on business communication, including:
- Employee communication: Pretend this is your first day on the job – how does your communication landscape stack up?
- Making a speech sound profound
- Use of false humility and the effective use of the Schopenhauer method
- You need a comprehensive plan to increase website traffic
- Customer communication: how NOT to do it!
- 20 steps to successful business communication
- The Online Disinhibition Effect
- Employee blogs as a tool for product evangelism
- Nonverbal communication: signposts, transitions and summaries
- Nonverbal communication: 5 ways to structure a presentation for maximum effect
- Nonverbal communication: what is your website saying about you?
- Dialogue: the four dialogic principles for successful communication
Lee has appeared on many local and national radio programs in Australia, talking about the trends and implications of social media for businesses.
A partial list of companies that have benefitted from Lee’s expertise: Addeco Human Services (UK), AMP Financial Services (Australia), ANZ Bank (Australia), Ark Group (UK), Bridgestone (Australia), Bristol-Myers Squibb (Australia), BP Australia, CPA Australia, IBM (USA), IIR Middle East, International Association of Business Communicators (USA), Local Government Managers Australia (Australia), MBF Australia, Melcrum Publications (UK), NSW Dept Education & Training (Australia), Paramount Pictures (Australia), Powerlink Queensland (Australia), Public Relations Institute of Australia, Ragan Communications (USA), RMIT (Australia), RSPCA (South Australia), Supreme Education Council (Qatar), Telstra (Australia), Transurban Victoria (Australia), University of South Australia, University of Surrey (UK), Victorian Department of Transport (Australia)
Better Communication Results is a consultancy dedicated to achieving just one goal:
To help YOU and your business communicate better for better business results
My belief is that I can help you choose and deliver the right message, using the right medium and to the greatest effect.
To contact me to discuss how I might be able to help you further, please choose from the following options:
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Email: Lee at LeeHopkins dot com
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Phone: +61 (0)410 642 052
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Postal: PO Box 503, Magill 5072, South Australia
I operate from a physical address in the gorgeous hills of Adelaide, Australia. But of course I can advise and consult anywhere in the world via the wonderful medium that is the internet.
Reports I have written:
![]() Making Social Media work for your business - for Ark Group just published! |
![]() Social Media: The New Business Communication Landscape - for Ark Group |
![]() How to get started with podcasting in your organisation - for Melcrum Publishing |
![]() Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing |
![]() Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing |
![]() Contributing author to How to use social media to engage employees - for Melcrum Publishing |
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It's the first in a series of reports I'm writing on how to master the various key elements of social media.
Each report is an-depth, step-by-step process that explains in clear, plain English how to master a particular social media tool and help your business communicate better for better business results.
Each report is easy to read, easy to implement and easy on the pocket -- just $79 per copy.
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Subscribe to my weekly business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
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A 12-step plan to take you from Twitter newbie to Twitter supremo and grow your business in the process.
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Social Media White Paper
(3rd Edition)
Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments.
Download your free copy now (pdf)
Find out more about it (opens new window)
What you say about Lee Hopkins:
"One of the best days I've spent with a man! "
"As a speaker, Lee and his alter ego in the guise of avatar 'Lee Laperriere' played a key role in making our virtual event in Second Life a success. Lee was well-researched, engaging and enthusiastic about the possibilities that virtual collaboration brings and his presentation showed that he had really thought about the needs of our audience"
"Wow - what a presentation, it went so well, thank you very much! Fantastic job! "
"Lindy and Lee, you were both brilliant and I'm very thankful and pleased for your efforts, it was excellent. Thank you. "
"One of Australia's leading public relations practitioners in the so-called new media"
"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"
"Oz's best social network strategist"
"As for Local Royalty, you really are a Superstar among the bloggers and blogosphere!"
"Lee Hopkins, one of Australia's most respected social media experts"
"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."
"His enthusiasm is infectious - exciting stuff!"
"Excellent. A really fascinating insight from an engaging speaker."
"A very difficult topic but it was explained in a fantastically simple way."
"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."
"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."
"Informative and engaging - gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business."
"Great to talk to someone who is expert in their field and passionate."
"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"
"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"
“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "
“Lee was a great facilitator and his energy and passion for social media was evident."
“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”
“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."
"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"
Would you like me to run a workshop in-house for YOUR company?
Contact me to discuss how we can bring your company into this new and exciting communication universe.
View many of the presentations I have given over at Slideshare
Why does employee communication matter?
Download a presentation I gave to a group of PR students on slideshare
For your consideration:


"I communicate therefore I am"

Available in medium and large mug sizes.
You KNOW you want one!
Available in men's and women's fittings. You KNOW you want one!
Writing for a web audience
Want to write more powerfully for a web audience?...
Right-click on this image and download the pdf file to your computer's hard drive.
"The definitive guide to writing for the web" says Lee











