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Recently added articles
Recently added articles:
- 244. Four social media outlets business owners should be using but aren’t
- 243. Three uber-cool & creative tools for heavy Twitter users by Lior Levin
- 242. Social media manners: A top ten, how-to guide for content marketers by Rachel Carlson
- 241. Top Ten Business Communication Mistakes–a guide for Gen Y by Brianna Davis
- 240. Set good social media goals for your business by Lior Levin
- 239. BCR086 :: An interview with Holden’s Andrea Matthews
- 238. Marketing with Facebook Fan Pages: 3 Tips for the Best Results by Nadia Jones
- 237. Is social media bad for PR by Rachel Carson
- 236. Using social media to network in the professional community by Ariel Stevens
- 235. Build customer engagement with social media by Matt Polsky
- 234. Types of graphics used in business reports
- 233. How social media can help grow your business
- 232. Book review: Welcome to the Fifth Estate, by Geoff Livingston
- 231. Book review: Social Marketing to the Business Customer by Gillin and Schwartzman
- 230. Business Communication - The Art of the Creative Mind by Kathleen Hubert
- 229. The true cost of Unified Communications: Tales of the Unexpected by Ben Mendoza
- 228. Employee communication: Pretend this is your first day on the job – how does your communication landscape stack up?
- 227. Social media is dead
- 226. Synchronicity as a signal by Kare Anderson
- 225. The priceless power of memorable naming by Kare Anderson
- 224. Fixing the flaws in the 10 principles of clear writing by Philip Yaffe
- 223. Venus, Mars, and workplace communication by Carol Kinsey Goman
- 222. How to apply the three Acid Tests of persuasive writing by Philip Yaffe
- 221. The body language of empathy by Carol Kinsey Goman
- 220. How to write a corporate image brochure people will truly want to read by Philip Yaffe
My latest articles
Reports I have written:
![]() Making Social Media work for your business - for Ark Group just published! |
![]() Social Media: The New Business Communication Landscape - for Ark Group |
![]() How to get started with podcasting in your organisation - for Melcrum Publishing |
![]() Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing |
![]() Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing |
![]() Contributing author to How to use social media to engage employees - for Melcrum Publishing |
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Social Media White Paper
(3rd Edition)
Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments.
Download your free copy now (pdf)
Find out more about it (opens new window)
Isaac Dabah, CEO of Delta Galil, knows how important having strong communication skills is when it comes to promoting your company.
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"One of Australia's leading public relations practitioners in the so-called new media"
"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"
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"Lee Hopkins, one of Australia's most respected social media experts"
"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."
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"Excellent. A really fascinating insight from an engaging speaker."
"A very difficult topic but it was explained in a fantastically simple way."
"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."
"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."
"Informative and engaging - gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business."
"Great to talk to someone who is expert in their field and passionate."
"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"
"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"
“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "
“Lee was a great facilitator and his energy and passion for social media was evident."
“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”
“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."
"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"
Would you like me to run a workshop in-house for YOUR company?
Contact me to discuss how we can bring your company into this new and exciting communication universe.
View many of the presentations I have given over at Slideshare
Why does employee communication matter?
Download a presentation I gave to a group of PR students on slideshare
For your consideration:


"I communicate therefore I am"

Available in medium and large mug sizes.
You KNOW you want one!
Available in men's and women's fittings. You KNOW you want one!
Writing for a web audience
Want to write more powerfully for a web audience?...
Right-click on this image and download the pdf file to your computer's hard drive.
"The definitive guide to writing for the web" says Lee












